Job Title: Digital Marketing Specialist
Department: Marketing
Location: Nairobi, Kenya
Reports to: Head of Product and Marketing
About Maybets:
Maybets is a dynamic gaming and betting platform with a strong commitment to providing top-tier entertainment experiences for our users. As we grow, we’re looking for a Digital Marketing Specialist to drive our online presence, optimize user acquisition, and enhance engagement through strategic digital campaigns.
Job Summary:
The Digital Marketing Specialist will manage all digital marketing initiatives across various channels, including SEO, Google Ads, Meta (Facebook and Instagram) campaigns, programmatic advertising, and other digital platforms. This role is pivotal in creating, optimizing, and executing paid and organic marketing strategies to ensure Maybets’ growth, user engagement, and brand visibility.
Key Responsibilities:
1. SEO Strategy & Implementation
- Conduct thorough keyword research to guide content teams and identify new opportunities for organic traffic growth.
- Develop and execute on-page and off-page SEO strategies, including technical SEO improvements, link-building activities, and local SEO.
- Monitor and analyze website traffic metrics, improve page load speeds, optimize mobile responsiveness, and enhance user experience.
- Regularly audit the website and provide recommendations to enhance rankings and organic reach.
2. Search Engine Marketing (SEM)
- Manage and optimize PPC campaigns across Google Ads (Search, Display, Video, and Shopping campaigns) to maximize reach and ROI.
- Develop and manage budgets, bidding strategies, A/B testing for ad copy, and landing pages to increase Quality Score and click-through rates.
- Analyze SEM performance data and make strategic decisions to improve key metrics like cost-per-click (CPC), conversion rates, and ROAS.
3. Social Media Advertising (Meta, TikTok, Twitter, LinkedIn)
- Create, manage, and optimize paid social media campaigns on platforms such as Meta (Facebook & Instagram), TikTok, Twitter, and LinkedIn.
- Segment audiences and set up lookalike, remarketing, and targeted audience campaigns to enhance engagement and conversions.
- Collaborate with the creative team to produce high-impact ad creatives, graphics, and videos aligned with campaign goals.
- Monitor social media analytics and adjust campaigns as needed to maximize ROAS and engagement.
4. Programmatic Advertising
- Set up, monitor, and optimize programmatic ad campaigns using platforms like Google Display Network, DV360, or other DSPs.
- Implement retargeting and geo-targeting strategies to attract and retain users in priority markets.
- Conduct thorough analyses on campaign performance and provide actionable insights to optimize audience targeting and ad spend.
5. Affiliate Marketing Management
- Identify and onboard new affiliates, provide them with marketing materials, and manage ongoing relationships to drive sign-ups and engagement.
- Track affiliate performance, manage budgets, and optimize campaigns to ensure affiliates are achieving set goals.
- Conduct regular reviews of affiliate campaigns, providing performance feedback and incentives to enhance partner effectiveness.
6. Content Marketing & Campaigns
- Collaborate with content and design teams to create compelling campaigns that engage users and drive conversions.
- Segment and manage email lists, design effective drip campaigns, and optimize email deliverability and open rates.
- Plan and execute blog content, website updates, and other organic content strategies that align with SEO goals and brand objectives.
7. Data Analytics & Reporting
- Analyze performance data across all digital channels, providing weekly and monthly reports on key metrics like conversion rates, CTR, CAC, LTV, and ROAS.
- Use tools such as Google Analytics, SEMrush, and Data Studio to track campaign effectiveness and identify growth opportunities.
- Provide data-driven insights and make recommendations to improve campaign performance and achieve higher profitability.
8. Collaboration & Strategy Development
- Work closely with the Head of Product and Marketing to align digital strategies with overall business goals and initiatives.
- Partner with cross-functional teams (design, content, tech) to create cohesive, effective campaigns.
- Stay up-to-date with digital marketing trends, algorithm changes, and new tools or platforms to keep Maybets at the forefront of online marketing innovation.
9. Budget Management
- Develop and manage digital marketing budgets, ensuring maximum efficiency of each dollar spent.
- Regularly review and adjust budgets based on campaign performance and strategic priorities.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing, with expertise in SEO, SEM, and social media advertising.
- Proven experience with Google Ads, Meta (Facebook & Instagram) campaigns, programmatic platforms, and affiliate marketing.
- Proficiency in Google Analytics, Google Tag Manager, Data Studio, SEMrush, and other analytics and SEO tools.
- Strong understanding of audience segmentation, retargeting, and geo-targeting.
- Ability to interpret data, generate actionable insights, and communicate them effectively.
- Excellent organizational and multitasking skills with a strong attention to detail.
Preferred Skills:
- Experience in the gaming or betting industry.
- Familiarity with email marketing platforms (e.g., Mailchimp, SendGrid) and experience with CRM tools.
- Strong copywriting skills for ad copy and email marketing.
- Knowledge of HTML/CSS for landing page optimization.
How to Apply:
Please submit your resume and a portfolio of your work to [email protected]..
Maybets is an equal opportunity employer. We welcome applicants from all backgrounds to join our team and contribute to our exciting journey in the world of sports betting.
